Are We There Yet? Update on DRP Jun 19 2020
This week, we are working on Lesson 20 of 60. We really only expected to hit Lesson 15, but things went better than expected. We will try for another five next week.
When we get to Lesson 30 of 60, we will have one full program of the hardcopy series completed. We will start marketing the first 30 lessons with the expectation that we will be able to keep ahead of our customers in finishing the final 30 lessons. If problems arise while getting to the 30 lesson point, we will shelve the proposed soft launch.
Purchasers will be able to buy a 30 Day subscription for the use of 30 lessons for a discounted fee of $9.95. At the end of 30 days, they will need to renew at a somewhat higher price which has yet to be determined. By then their child will have made observable progress in learning to read.
We are seeing good movement with our free lessons. This week, we crossed the 10,000 mark in lessons downloaded. The pattern remains the same. Subscribers first download as few as five to ten lessons. A few days later, they return to download a lot more. Most contacts wind up getting 60-80 lessons in reading and math. Next week, we will launch the Addition and Subtraction math programs and send an e-mail to every contact.
The Rotary year ends on June 30. Every position changes for 1.2 million Rotarians worldwide, from committee chairs to the International President. Wilf Wilkinson has suggested that we give the new leadership an opportunity to settle in to their new roles. We will be doing little with Rotary for at least a month. We will count on the seeds we have sown to germinate and grow.
I am in the midst of setting up 4 Internet radio interviews during July and August. These will basically get the word out in the behavior therapists world and in the homeschooling world. Steve Eversole of Behavior Development Solutions is hosting two webinars aimed at behavior therapists. The first on July 15 deals with our work with an autistic child and his progress as seen by his mom using our methods. The second is an introduction to our new digital reading program on July 17th.
Our funds are holding steady. We reached our targets for book sales (hardcopy) and receivables, so our cash flow is keeping us afloat. July with kids out of school and the economic conditions might be a stiffer challenge. But soon we will have a product to sell and many leads to follow.
Stay safe. Wash your hands. And No, we are not there yet. Read your book and leave you little brother alone.